Tips to Keep Your Business Productive and Profitable all Year

From the outdoor adventures to the winter sports instructions and training, these types of businesses are only profitable for few months of a year. Furthermore, generating a year’s revenue in a limited time is a challenging job. Thomas N Salzano, a New Jersey-based hairstylist, photographer, guitarist, and a blogger shares some tips on how to give an off-season boost to your seasonal business.

Here’s what he has to say:
Save money during off-season

In this case, there are two scenarios;

1. If you are open for business throughout the year and sales are low during the off-season, then you have to cut your overhead expenses.
2. If your business completely shuts down during the off-season, then you don’t need to worry about the expenses as you are not putting any operational cost.

If your business is related to the 1st scenario, then you can save money by adopting the following measures:

1. Decrease your staff; as a business owner, I know it’s very difficult to let go any staff member. But, you have to take hard decisions. You can hire seasonal staff to save yourself from overhead expenses.
2. Cut down your marketing budget (ads, banners and other promotional stuff).

Experiment with new offerings

Do something that entices your customers to visit you during the times of the year when they would normally choose to pass otherwise. Let’s take an example:
A man named Vicky started a beach hut business alongside the famous Frinton-on-sea. It was a kind of part-time business, usually ran from May to September.
For rest of the year, huts were empty.
After some time, Vicky came up with the idea of using huts as a location venue for family get-togethers and weddings.
Also, many couples started using the beautiful location for their pre-wedding photo-shoot.
In these ways, Vicky turned his seasonal business into a year-round one.

Try to cater customers who are living in some other places

There are some businesses that depend on weather or other geographical conditions.
A company named Big Feet Pajama sells an awesome line of pajama onesies. During summer and spring months, the business experiences a lower number of sales in the US. Obviously, it a weather-affected business.
In order to make up for the dip or to make it a year-round business, the company targets countries such as Australia and New Zealand where the winter season is in full swing at that time.

ConclusionIt’s difficult but it’s not impossible; every problem has a solution. You should be committed to your business irrespective of its type.

This is Thomas N Salzano, your trusted hairstylist, photographer, traveler, and blogger signing off for now.