From the outdoor adventures to the winter sports instructions and training, these types of businesses are only profitable for few months of a year. Furthermore, generating a year’s revenue in a limited time is a challenging job. Thomas N Salzano, a New Jersey-based hairstylist, photographer, guitarist, and a blogger shares some tips on how to give an off-season boost to your seasonal business.
Here’s what he has to say:
Save money during off-season
In this case, there are two scenarios;
Do something that entices your customers to visit you during the times of the year when they would normally choose to pass otherwise. Let’s take an example:
A man named Vicky started a beach hut business alongside the famous Frinton-on-sea. It was a kind of part-time business, usually ran from May to September.
For rest of the year, huts were empty.
After some time, Vicky came up with the idea of using huts as a location venue for family get-togethers and weddings.
Also, many couples started using the beautiful location for their pre-wedding photo-shoot.
In these ways, Vicky turned his seasonal business into a year-round one.
Try to cater customers who are living in some other places
There are some businesses that depend on weather or other geographical conditions.
A company named Big Feet Pajama sells an awesome line of pajama onesies. During summer and spring months, the business experiences a lower number of sales in the US. Obviously, it a weather-affected business.
In order to make up for the dip or to make it a year-round business, the company targets countries such as Australia and New Zealand where the winter season is in full swing at that time.
ConclusionIt’s difficult but it’s not impossible; every problem has a solution. You should be committed to your business irrespective of its type.
This is Thomas N Salzano, your trusted hairstylist, photographer, traveler, and blogger signing off for now.
Thomas Salzano | Thomas N Salzano, Thomas J. Salzano is a hairstylist offering modern, occasional and serial hairstyles.